Elinore has developed a new habit. She's constantly saying "I'm scared." At first we took her seriously and asked why and helped her through it, but I think now she's caught on that it gets her lots of attention, and we hear it probably 20 times a day. We hear it while we're sitting at the table, driving in the car or playing with toys. Her attitude through the comment is no longer one of fear either, but more of a passing phrase.
So we've started asking her of what, and not it's usually a pink monster. We reminder her monsters aren't real, they're fake, and we move on.